One thing that really make me grateful in web industry is that you don’t find a lot of fake people here. Some time ago someone from hospitality business come to our company, and its really obvious that “I’m graduated from x, I’m so successful and shiny” bullshit doesn’t work here.

People want to be led by someone “real.” This is partly a reaction to the turbulent times we live in. It is also a response to the public’s widespread disenchantment with politicians and businesspeople. We all suspect that we’re being duped and its so much easier to work with real human being that doesn’t rely on past achievement or status.

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