10 Things That I Learn From Last Year

  1. Enjoy the journey
  2. Execute blinding quickly and iterate from there
  3. Wake up earlier then everyone else and figure out what you can do 1% better
  4. Don’t let power corrupt you
  5. Have a boundless energy to demand excellence
  6. It’s never too quick to fire bad fit
  7. Avoid conference unless it can bring you client
  8. Listen more than you talk
  9. Look for the best in everyone
  10. Good sleep, sun light, and run, all the time, even if its raining, even if you have crunch time

What’s In My Bag



For decade I am a firm believer in messenger bags over backpacks, preferring the tradeoff of easy access over sore shoulder. I have several messenger bag around, but this ForuForm is the one that you can mainly spot on my shoulder for one main reason: the space is limited, so I can’t put too many things in it. It also help that it looks nice, have a pretty good build quality, and quite cheap (I get it for $35 in AliExpress Black Friday).

Macbook Pro Retina 13 – Inch (Early 2015)

This is my main computer, and its pretty darn good. It feels really useful with a lot of connectivity, elegant, and has a serious power. I think its one of the best laptop that ever existed, even better than the current MacBook Pro Touchbar, as I don’t need to bring extra dongle with me.


Taking Care Yourself


One thing I learn is that taking care yourself is one of the best thing you can do to keep your work standard high.

If you judge your output by your tiredness, then you do it wrong. Nobody care how much busy you are, or how tired you are.


Management Culture in Indonesia


Guide for foreigner working with Indonesian:

  1. The boss is director, not facilitator. While being egalitarian is a very good trait to have, people here prefer you prepare something before meeting.
  2. Be clear about your expectations. Ask them to prepare 3 ideas to you before tell them what your opinion is, ask input before make decision, ask them to ask you before you ask them, ask all the time. Its not that Indonesian lazy and doesn’t initiative, but thats just how we work.
  3. Be careful about what you say. Event passing idea sometimes can be perceived as you already made decision.

Meeting Manifesto

  1. It’s necessary evil. Get used to it, but avoid it as much as possible.
  2. Bad meeting schedule is worse than bad meeting.
  3. Left your phone. Close your laptop.
  4. Keep it shorter than 1 hour.
  5. Make a note. Assign time and people who responsible for a particular subject that you discuss in the meeting. Share the note afterward.


How Long You Will Stay Here

It was May 2017. You walk out the office with Dion and went to Bu Angkringan food stall near the security post and sat together. He ask for coffee and you went with your favorite double lime.

“Do you know that he would do that?” Dion asked you without warning.
“No idea,” you said.
“Apparently he intend to do it all this time, and probably would look for other guy.”
“Whoa.” you shook your head and look at him in disbelief.
“Its true.”

You discuss about it with him for a more couple of minutes. The blazing sun scorching the ground with menace, but there is a strange feel of comfort to talk while you are not in the office building. It made you feel detached a little bit from the work and become everyday person. Not a worker, not a role, not a man in mission. Just you.

“How long you would work here?” Dion shoot again.


Selling B2B Product

With all the tools you have nowaday you can mapping the journey, identifying barriers, designing prescriptions, and tracking progress. With those in hand, you should help customers considers not just what to buy but how and this attitude reflected in two things:

  • You should avoid focusing on getting customer to buy from you and instead concentrate on how customer make purchase decisions. This might be like a minor distinction but its actually profound one and fundamental to the B2B seller practitioner.
  • You should tightly align your sales and marketing teams to support the customer journey from start to finish – breaking down the historical barriers between those functions in the process. As a result you would create consistent and relevant tools, messaging and guidance to shape and simplify the purchase journey, drives sales and ultimately increase customer loyalty.


At the outset of building organization with a lot of young people, you’ll find that people make mistakes all the time. You know that it’s natural and you wonder whether your younger days might do worse than them. You imagine yourself as a great older brother with a soft voice and let it slide, thinking ah these young flock would do better next time.

After few years, you will see the same things happen, people keep make mistake if you let it slide and if they don’t know what your expectation is. And you realize something. Its not about the talent, its not about the pay grade, its not about experience. You let down yourself by not demanding excellence from your team. You don’t singing the high standard you set for them and you treat people as some fragile glasses that would break down under a slight pressure.

You promise to yourself that you won’t let them to not realize their talent, that people can and should strife for excellence, and you are willing to pay for it.

Decision and Answer

When you are manager, you will learn that you won’t have all the answer. Each day you would make decision and only 60% – heck maybe only 55% which will be a good one. Keep digging the wrong answer and convince people you were right all this time will badly backfire at you, so you have to able to recognize bad decision and adjust from that.

How you know that you make bad decision then? Give a good questions. The better the question you gave, the better the answer you will get. In fact, the questions might be more important than the answer itself. This is because people naturally tend to give information that you love to hear and keep the information that they know you don’t like to hear for themselves. Unearth the last one is a tricky part of your role.



Someone from Yogyakarta. Love trees, Mario Kart and letter G. Blurry eyes, five foot six, black hair. A husband, father, managing director, day by day – in that particular order.

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