People want to be in the companion of someone “real.” This is partly a reaction to the turbulent times we live in. It is also a response to the public’s widespread disenchantment with politicians and businesspeople. We all suspect that we’re being duped and its so much easier to work with real human being that doesn’t rely on past achievement or status.
One thing that make you really grateful in web industry is that you don’t find a lot of fake people here. “I’m graduated from x, I’m so successful in the past and shiny” bullshit doesn’t work here.