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Contrary to what marketer believe, Facebook page wouldn't help you if you don't have the customer first. People come to the page not because the page in facebook exist, but because they already like your product. The mere act of liking a brand does not affect a customer's behavior or increase purchasing. Nor does it spur purchasing by friend.

So how to know when you start to advertise then?

How Long You Will Stay Here

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It was May 2017. You walk out the office with Dion and went to Bu Angkringan food stall near the security post and sat together. He ask for coffee and you went with your favorite double lime. "Do you know that he would do that?" Dion asked you without warning. "No idea," you said. "Apparently he intend to do it all this time, and probably would look for other guy." "Whoa." you shook your head and...

Selling B2B Product

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With all the tools you have nowaday you can mapping the journey, identifying barriers, designing prescriptions, and tracking progress. With those in hand, you should help customers considers not just what to buy but how and this attitude reflected in two things:

Excellence

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At the outset of building organization with a lot of young people, you'll find that people make mistakes all the time. You know that it's natural and you wonder whether your younger days might do worse than them. You imagine yourself as a great older brother with a soft voice and let it slide, thinking ah these young flock would do better next time.

Decision and Answer

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When you are manager, you will learn that you won't have all the answer. Each day you would make decision and only 60% – heck maybe only 55% which will be a good one. Keep digging the wrong answer and convince people you were right all this time will badly backfire at you, so you have to able to recognize bad decision and adjust from that.

Money is not Scarce

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The era of scarce capital is gone. You should move away from making big bets over the course of many years and start making numerous small and varied investments, knowing that not all will pan out. Learn to quickly spot – and get out of – losing ventures, and aggressively supporting the winners. Nurture them into a great one.

Quiter

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If you start to climb ladder and lead team then find something wrong, you might scratch your chin and thinking. "Hmmm, this is not right. I got to tell them how to do it better. Will arrange meeting and prepare the talk."

Stop right there.

Authenticity

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One thing that  make you really grateful in web industry is that you don't find a lot of fake people here. "I'm graduated from x, I'm so successful in the past and shiny" bullshit doesn't work here.

Up and Run

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I WAS BUSY MINGLING WITH MY WORK in the office when my boss suddenly talked about this new fitness app project that we have. “This is nice project Ganis, you should take a look at it. The client might require us to use React for the interface.”

atmawarin

Someone from Yogyakarta. Love trees, Mario Kart and letter G. Blurry eyes, five foot six, black hair. A husband, father, managing director, day by day – in that particular order.

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