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4.30 in the Morning


“Keep your face always toward the sunshine – and shadows will fall behind you”.

– Walt Whitman

I recently started to shift my circadian rhythm from night owl into early riser. Now I manage to consistently wake up at 4AM–which I admit really extremely hard to do, but it allow me to create really useful space for myself to plan the day.

If you are one of those person that would like to try to wake up early, then these are some things that I learn can be useful to make me able to wake early in the next day:


The best things and stuff of 2018


Great things, event, experience and people that I discovered, learned, read, met, etc, in 2018. No particular ordering is implied. And not everything is new. I will update this list every month.

Great blog posts read


On Giving and Receiving Negative Feedback


Paul Green on Giving Negative Feedback :

It doesn’t provide the sustenance we need to maintain a positive view of ourselves. And that’s the ultimate irony. The idea behind performance appraisals, and feedback in general, is that to grow and improve, we must have a light shined on the things we can’t see about ourselves. We need the brutal truth. There’s an assumption that what motivates people to improve is the realization that they’re not as good as they think they are. But in fact, it just makes them go and people who will not shine that light on them. It may not be having the intended effect at all.

I’m not completely agree with Paul Green on the piece that Negative Feedback is not going to improve you. I think its about framing the right questions so the feedback (even negative one), would be put into positive mindset.

In the last 4-5 months one thing that really work for me when I have one on one discussion with my direct report is to ask them :

  • What do you wish to see me start doing that you think would be really useful for the company?
  • What do you wish to see me stop doing?
  • What the thing that you see me doing in the last few weeks that you want me to keep doing?

10 Things That I Learn From Last Year

  1. Enjoy the journey
  2. Execute blinding quickly and iterate from there
  3. Wake up earlier then everyone else and figure out what you can do 1% better
  4. Don’t let power corrupt you
  5. Have a boundless energy to demand excellence
  6. It’s never too quick to fire bad fit
  7. Avoid conference unless it can bring you client
  8. Listen more than you talk
  9. Look for the best in everyone
  10. Good sleep, sun light, and run, all the time, even if its raining, even if you have crunch time

What’s In My Bag


I think a bag can surprisingly be a really good parameter on how someone operate. Person with Targus most likely has a Windows OS in their laptop, TUMI horde maybe traveling for business, and I imagine Porter & Yoshida folks will do vipassana at 5 in the morning.

In tech and startup, the majority of people that I know usually wear backpack because laptop + dongle + gadget + charger = heavy. And because backpack distribute weight nicely on your shoulder, it’s really popular and good choice. Me myself, for decades become a firm believer in messenger bags over backpacks, preferring the tradeoff of easy access over sore shoulder.

The bag

My daily bag is a Filson Briefcase. While the bag is not a star in look department, it’s still good looking-enough to match blazer for a business trip. Functional wise, I love this bag because its water repellent, it has the right amount of compartment, its equipped with storm flap to make sure my laptop doesn’t double splashed, and above all, it’s super durable. The bag has a lifetime warranty as part of Filson legacy.

Every 2 month or so I will review my bag and ask myself. Can I take frequent things out quickly? Is there any items that I’m not use more than 1 month? If the answer is no, then I would make necessary adjustment. As a result, time to time there would be few items of mine that being relegated.

Laptop charger gone now as I have two sets of charger at home and at the office. Multiple color ballpoint gone as I use size instead of color to highlight something. Powerbank gone. And with the consistent prune, now there are around 10 stuff around my bag that I think I need to keep. Gita still think that its unnecessarily heavy, but my shoulder can handle this babies fine.

The content

  1. MacBook Pro Retina 13 Inch. This is my main and only computer. Bowser looks so calm and non threatening largely because this beast has a HDMI, SD Card, and USB port. Ha!
  2. Muji dotted notebook & Unibal Sigmo. Help me to connect two things together and looks busy in the meeting.
  3. AirPod. Buy this second hand at half the original price. Horrendous looks, fantastic to use. I use this for video conference, working, running (it surprisingly stick well) and listening podcast.
  4. iPhone XR. A gift from my mentor, Davo. Face ID is surprisingly quick, great low light camera, and 64GB. Coming from iPhone 6S, I can’t believe that I used to think 16GB is enough. Silly me.
  5. Kindle Paperwhite. To steal read whenever I can. Buy it second hand as well.
  6. Organizer. I have stationary organizer, card organizer, token organizer (yikes) and cable organizer.
  7. House Key. Put it into carabiner in my Filson bag.
  8. Tide to Go. The least used things in my bag. I only remember two occasion in the last two years where I need it. Decide to keep it as those two occasion is really life saver.
  9. Pocket knife. To open things or fix something on the go.
  10. A pack of Ricola Original Herb. My favourite candy.

How I organize it together?

Most importantly I organize my bag so that I can grab common things real quick. I almost never use the zipper and only close the bag using the storm flap that save a lot of time.

Bag organized so I can take common things quickly.

Taking Care Yourself


One thing I learn is that taking care yourself is one of the best thing you can do to keep your work standard high.

If you judge your output by your tiredness, then you do it wrong. Nobody care how much busy you are, or how tired you are.


Muji Notebook + Uni-ball Signo UM-151

Muji Notebook + Uni-ball Signo UM-151

I’m not used to make a post about stuff that I own, but I would make exception this time and let the world knows that I utterly fall in love with Muji Dotted Notebook + Uni-ball Signo UM-151.

This two is ridiculously amazing when you pair it together. For the last one week, I use it to write note, brainstorming, sketch a dashboard, poking people eyes, stir a coffee, and move it through different mode of writing and sketching, and this two, pow pow pow! they kill it all with ease and elegance!

PS: Yes, I know the pen looks corny.



The essence of strategy is choosing to perform activities differently than rivals do. If you have a same set of strategy with your rival do, you would not be able to significantly outperform them.


Interweb enthusiast from Yogyakarta. Love trees, typography, running and single origin. Slightly blurry vision, five foot six, curly black hair. Lion at Mario Kart, chicken at party.

SoftwareSeni Director.

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